Mario, Luigi and Princess Peach will be coming to a theme park near you, according to a press release issued early Thursday morning.
The companies will be creating "creating spectacular, dedicated experiences based on Nintendo’s wildly popular games, characters and worlds."
The immersive experiences will include major attractions at Universal’s theme parks and will feature Nintendo’s most famous characters and games.
The move highlights the trend of video-game companies capitalizing on intellectual property in ways that go beyond traditional games. Rovio, maker of the poplar Angry Birds mobile game franchise, has gone a similar route.
The Finnish company licenses its characters for t-shirts, keychains, bottle openers and even candy. The firm also has a major motion picture in the works, slated for release sometime in 2016.
The deal with Universal marks the first time Nintendo has ventured beyond its signature games.
Financial terms and other details of the agreement were not announced.