Video has been an exceptional tool to reinvent the ageing Facebook, pleasing both its own users and marketers clamoring to show videos ads to its users.
But not everybody has been happy about the quick transition to video and many publishers have been vocally miffed about having their videos stolen and reposted to the massive social network.
But at last, Facebook intends to act. In a blog post Friday the company acknowledged that “we've heard from some of our content partners that third parties too frequently misuse their content on Facebook. For instance, publishers have told us that their videos are sometimes uploaded directly to Facebook without their permission.
This practice has been called "freebooting," and it's not fair to those who work hard to create amazing videos.
We want creators to get credit for the videos that they own.”
The company says it presently works with Audible Magic to see when someone uploads a video recording that violates someone else’s intellectual property rights. The current system utilizes "audio fingerprinting technology" which can recognize videos via their soundtracks and prevent copied videos from reaching users’ feeds.
The company says it also has reporting tools which enable content makers to file a report if their recording is uploaded without consent.
However, the company says it now understands it can do more to help video makers - and when you reflect on the actuality that 72.5% of the major videos on Facebook are supposedly freebooted pieces - that's not difficult to believe.
Facebook's plan is to keep on enhancing the current procedures and system, making it easier and quicker to report contravening content and to keep known violators off its site and also try new approaches.
A group of video makers, including chosen individuals, media organizations and multi-channel producers, will soon be given the chance to beta test an innovative matching technology created in association with Audible Magic which the social networks hopes to cut down the rate of copied videos.
The company seems to be sure about the innovative matching technology, stating that it will "evaluate millions of video uploads quickly and accurately, and when matches are surfaced, publishers will be able to report them to us for removal.”
During the beta stage, the company is hoping to receive comments that will enable it to improve the system yet further.
Sometime in the future, the organization says, the new tool will be made more extensively available. It says, “This is just the beginning. In the long-term, our goal is to provide a comprehensive video management system that fits the needs of our partners. This will take time, but we're working on it, and we're committed.”