It seems it isn't just tech heavyweights like Google and Amazon that are making big pushes into the lucrative world of online gaming. According to reports over the weekend smartphone giant Apple will make gaming a key piece of its new and improved Apple TV product, which it is expected to unveil on Wednesday.
Sources briefed on Apple's plans revealed that the new product is expected to be priced at around $150 and will contain a better graphics processor, a new remote control that doubles as a controller and an app store specifically for purchasing games.
While the general consensus of Wall Street analysts is that Apple would have considerable difficulty in luring users from high end gaming consoles like the Xbox and Playstation it appears Apple understands this and will go after casual gamers who do not want, or need, a high-end console.
At its event on Wednesday Apple is widely expected to release new iPhones and a new version of its Apple TV television streaming box.
Apple refused to comment on the latest rumors.