New data from research firm research firm Strategy Analytics shows that Samsung Electronics Co Ltd overtook Apple Inc to recapture the title of world’s top smartphone maker by volume in the first quarter of 2015.
The news comes despite a strong sales of Apple’s iPhone 6 and a record quarter for the California based company. Samsung sold more phones but lost market share, highlighting just how fast the market is growing.
Strategy Analytics said Samsung shipped 83.2 million smartphones worldwide and captured 24 percent market share in the quarter, down from 31 percent a year earlier but better than Apple’s 18 percent.
“Samsung continued to face challenges in Asia and elsewhere, but its global performance has stabilized sufficiently well this quarter to overtake Apple and recapture first position as the world’s largest smartphone vendor by volume,” Strategy Analytics Executive Director Neil Mawston said in the release.
Both companies face stiff challenges by Chinese phone-makers who increasingly have global ambitions. Chinese firm Xiaomi recently launched a massive expansion into India, the second most populous country in the world.