In a rare development, smartphone giant Apple is recalling certain batches of of its iPhone 6 Plus phablet due to some cameras on the devices producing blurry or unclear photos.

The issue has been reported by users for some time now and is particularly important to the Cupertino, California, based company as it has made the iPhone’s camera a key part of its global advertising campaigns.

Unlike other recalls that have affected fewer numbers of devices, the numbers here appear to be quite large. Every iPhone 6 Plus manufactured between September 2014 and January 2015 seems to be affected.

Apple “will replace your device’s iSight camera, free of charge,” which is different than other recalls have been handled. Apple typically just gives users new phones and recycles the old ones.

Yet this quick swap offers a rare glimpse into Apple’s design process and hints at an impressively modular designs.

Rival Google has been keenly developing its now-delayed project Ara, a modular phone where bits and pieces can be removed and upgraded.

Apple’s never spoken about a modular phone like Ara but it seems as though the iPhone 6 Plus, Apple’s newest smartphone, has been engineered with cheaper repairs in mind.

Iphone 6 Plus users can click here to see if their phones are affected.

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