Never content with its already dominant position in the ecommerce industry, Amazon is getting in the game of fresh food delivery. Services like Amazon Fresh and Amazon Restaurants are being introduced in markets around the country. While it is not exactly clear yet as to what the Amazon Restaurants service will ultimately look like, the company is actively hiring for “City Managers” to “drive the sales and marketing efforts for Amazon Restaurants as we expand into new regions.”
Presently, Amazon has launched Amazon Fresh in a few of America’s largest cities. The service allows users to order their groceries online and drivers partnered with Amazon Fresh will deliver the groceries straight to your door. While local, independent companies have provided this service for years, especially in big cities, this is one of the first services provided by such an enormous e-commerce company.
With respect to Amazon Restaurants, the hiring advertisement touts that, “Ordering food just got easier with the introduction of Amazon Restaurants! One of Amazon’s latest innovations, Amazon Restaurants enables customers to order meals from top rated restaurants in their area. Following the product debut in our launch market, Amazon Restaurants will rapidly expand in regions across the US offering Amazon customers increased selection and convenience. The Amazon Restaurants business offers an entrepreneurial environment where innovating independently, launching quickly, and having fun are paramount.”
The launch of Amazon Restaurants follows Uber’s recent launch of UberEATS, whose website states that “UberEATS delivers the best of your city right when you want it. Our curated menus feature dishes from the local spots you love. And the ones you’ve always wanted to try. It’s same cashless payment as an Uber ride. So, just tap the app, meet your driver outside, and enjoy.”
When describing a recent update to the UberEATS app, an Uber spokesperson stated that, “The new [UberEATS] interface is available in UberEATS cities. The layout separates RIDES from EATS and creates a more seamless, intuitive experience across services. We are always experimenting to find new, creative ways to make the Uber app more user friendly.”
With respect to Amazon, it certainly is becoming increasingly difficult to keep up with all of the company’s projects. Amazon Restaurants will certainly add more profits to the e-commerce behemoth.