Unless you live under a rock, you are probably aware that the Star Wars sequel is due to hit theaters later this year. In fact, the movie’s producers are pulling out all of the stops in order to promote the movie - which is anticipated to break all kinds of box office records.
This Star Wars installment, Star Wars: The Force Awakens - led by none other than heavyweight director J.J. Abrams - is what you would call highly and eagerly anticipated.
And, to make things interesting, Lucasfilm made a special announcement on Sunday that a new movie trailer will debut during ESPN’s Monday Night Football game between the Philadelphia Eagles and New York Giants. Following the launch of the trailer, tickets will go on sale in the United States “everywhere movie tickets are sold.”
The movie’s United States premier hits theaters December 19th.
Both ESPN and Lucasfilm are owned by the Walt Disney Company.
To celebrate the announcement, the Star Wars official Twitter account posted a new movie poster - confirming that fans will get a glimpse of the motion feature starring Oscar Isaac, John Boyega and Daisy Ridley, along with the eagerly-anticipated return of Harrison Ford, Mark Hamill, Carrie Fisher, Peter Mayhew and Anthony Daniels.
Advance ticket sales have already debuted in the United Kingdom. In fact, the websites of movie theaters across the country could barely keep up with the demand. Some could not withstand the traffic. Picturehouse and Odeon cinemas both admitted that their websites were affected. CineWorld also said many of their customers had experienced issues trying to order tickets. A Picturehouse representative claimed there had been “unprecedented” demand for the tickets.
The company, Vue, which is the United Kingdom’s third largest theater operator and has 80 websites, said it sold 10,000 tickets within the first 90 minutes of going on sale. A company representative said it was Vue’s “biggest first hour of advance ticket sales seen so far this year” and that it normally takes a “matter of weeks” for sales to reach that high.
The frenzy over the movie should only continue to grow in the weeks leading up to the premier.