If you thought Black Friday was huge you haven't seen anything yet says Amazon.
With Black Friday, the day where Internet shoppers go berserk chasing bargains on offer on-line, still more than four months away, Amazon has announced another blockbuster sales day -"Prime Day" - which will take place on July 15, the day the company celebrates 20 years of being in business.
In an announcement today the company said "Step aside Black Friday, meet Prime Day," The announcement said Prime Day which will be open for Amazon members only, will be "filled with more deals than Black Friday."
The announcement said Prime members "will find deals starting at midnight, with new deals starting as often as every ten minutes" .
As a lead up, Amazon would offer free 30-day Prime memberships which are normally priced at $99 per year.
Experts said it is likely other companies offering Internet sales would more than likely announce sales events to counter and piggy-back on Amazon's announcement.
Internet sales on Black Friday (the day after Thanksgiving) reached a record breaking $2.4 billion.