In an increased effort to raise its profile among young, tech-savvy consumers, American company, General Electric (GE) is producing an original science fiction podcast series. GE has created a partnership with The Slate Group’s podcast […]
Tag: Marketing
By Analyzing Consumer Buying Habits Marketers Can Now Predict Products That Will Flop
Some people are just attracted to failing products and researchers now have a way to connect their behavior to marketers hungry to know if they have a hit or miss on their hands. Published in […]
CNN Thinks It Is “Courageous” To Present Advertiser Content As News
Big media companies, with deep connections to powerful corporations, are always looking for more ad dollars. They’re also deathly afraid of existing ad dollars getting pulled. They routinely spike stories, distort coverage and re-purpose facts […]
Researcher Tricks World Into Believing Eating Chocolate Makes You Lose Weight
Be careful about what you read on the internet – even supposed studies in supposedly peer reviewed journals can be manipulated, according to, well, new research. Case in point in the viral diet that claims […]
Apples Passes Google To Reclaim World’s Most Valuable Brand
The annual BrandZ ranking, compiled by research firm Millward Brown, is out and there’s a new number one. Or rather, an old new number one as Apple has reclaimed its long-running title as the world’s […]