While Yahoo Signs Celebs, Google Aggressively Ramping eSports TV
Google is known to be a data driven business. Virtually every decision the search giant makes across all its product lines is supported by rigorous data analysis. Competitors like Netflix are also known to do the same, carefully observing what users do to build products that they find pleasing.
This is how we know, for instance, that Yahoo grossly overpaid for the rights to stream the first NFL football game on the web. Given that both Google owned YouTube and Netflix took a pass on the game, we know Yahoo overpaid - likely by a decent sum. The same can probably be said for Yahoo's decision to hire Katie Couric, who didn't exactly have big web TV companies beating down her door to procure her services.
Yet Google and Netflix are hardly sitting still, as Google on Friday confirmed plans t...