Children's toy Lego has increasingly expanded its empire of physical toys, doing collaborations with Batman, Jurassic Park and even video game company Minecraft.
But apparently Lego wants more and yesterday it announced its own video game, which is very similar to Minecraft. Lego Worlds is now available through popular game platform Steam's 'early access' program. So while the release amounts to a paid beta program where you can purchase games still in development.
Its also the same model Minecraft used to launch its hyper-successful game.
And just like Minecraft, Lego's game features worlds where players modify their surroundings to create whatever they like. The big difference is that in the Lego game those worlds are made of Lego's famous bricks.
"Lego Worlds enables you to populate your worlds with many weird and wonderful characters, creatures, models, and driveable vehicles, and then play out your own unique adventures," the game's page explains.
The full and final version of Worlds is expected to launch early next year, with some key additions. These are reported to include social features like online multiplayer and the ability to share your in-game creations.
"We want to ensure that we provide it with the utmost care and attention as we expand on our ideas," Lego said of the latest release.